True & Deep was founded by Tariq Abdus-Sabur who is a veteran of creative development, branding, and partnerships, with 20+ years in consulting and collaboration with trailblazers in hospitality, design, music, film, and entertainment.

 

A New York City native, he brings a depth of insight and connectivity to the cultural and artistic movements that originate in niche and micro-communities. Leveraging the undiscovered into the “next thing” that supports thoughtful, culturally authentic, longevity-based branding on a global scale.

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